• How 'The Thing About Pam' producers turned a TV show into a chart-topping podcast, with help from a 'diabolical' main character

    8 days ago - By Business Insider

    NBCUniversal
    NBC News podcast "The Thing About Pam" has been at No. 1 on Apple Podcasts almost consistently since it launched on Sept. 18.
    The podcast explores the crimes of Pamela Hupp as told by "Dateline" correspondent Keith Morrison.
    Morrison's engaging storytelling capitalizes on the medium of audio to bring listeners as close to the story as possible, which is just one reason the podcast has been so successful, according to NBC News senior executive producer David Corvo.
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    "Dateline" has been airing on NBC for 28 seasons, but the...
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