• Why a YouTube creator has focused on email as a way to connect directly with her fans

    14 days ago - By Business Insider

    Erika Kullberg
    YouTuber Erika Kullberg believes creating an email list is an important business tool for creators.
    Email is one way for influencers to communicate directly with their fans off social media.
    This tool offers a more direct way for influencers to promote something, and earn money.
    See more stories on Insider's business page .
    Building an email list is one major way some influencers are communicating directly with fans and earning money beyond social media. Having access to a fan's personal email is a more direct way to promote something as an influencer and sell a product or...
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