• MICE holds great potential for Africa's tourism industry

    5 monthes ago - By Travel and Tourworld

    Earlier this year, Rwanda was ranked by the International Congress and Convention Association among the most popular conference and events destinations of Africa. ICCA ranked Rwanda, and specifically Kigali, third continentally, for its capacity to accommodate international meetings and events, after Cape Town of South Africa, and Casablanca of Morocco.
    This highlights the Rwandan government's effort in marketing the country as a MICE destination using the iconic Kigali Convention Centre as rallying point. Kenya has witnessed a remarkable year of MICE activities.
    Two of its major cities...
    Read more ...