• The beginning of MICE Tourism in Spain

    2 monthes ago - By Travel and Tourworld

    In 1973, Ramon Alvarez landed in Spain to create CONVENCO, the first incentive house in Spain, which became a leading company in organizing MICE tourism. He taught the importance and potential benefit of this type of tourism among the clients and all multinational companies of the country.
    My experience in MICE tourism began in 1987, when the technology available was simply a rotary phone and a Telex, sending a simple rooming list could take 3 hours. Throughout these 31 years, I have experienced an astounding evolution, the growth of this leading sector alongside the evolution of the...
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