• Bahamas uses Lenny Kravitz song in new tourism campaign

    2 monthes ago - By Travel and Tourworld

    In a radical move the Bahamas Ministry of Tourism has joined hands Rock ‘n Roll, Grammy Award-Winning star Lenny Kravitz for its new multi-million-dollar brand campaign, ‘Fly Away.'
    Kravitz's 1998 hit, Fly Away, was released again in New York City on Thursday at the eccentric Public Hotels to an audience of international and local media.
    This is the first time in six years that MOT has released a brand new campaign, according to Dionisio D'Aguilar, Minister of Tourism and Aviation.
    “If you don't refresh, reinvigorate and re-launch then the product becomes stale and people wonder why should...
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