• Humber Bridge will become UK's first musical road in £30m tourism plan

    13 days ago - By Travel and Tourworld

    UK's first musical road, Humber Bridge will become a major tourism attraction. It is a part of £30 million plan for travel and tourism.
    A 12-year vision which also includes thrill rides to the top of the towers and virtual reality experiences has been approved by the bridge board and the master plan.
    Under the plans, the next few years would see musical rumble strips fitted to the bridge to play a tune as cars drive over, making it the first road of its kind in the United Kingdom.
    The bridge's north tower could be opened up to hard-hat tours with spectacular views over the Humber as soon...
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  • Will Brexit stifle innovation in the UK tourism industry?

    Will Brexit stifle innovation in the UK tourism industry?

    13 days ago - By Travel and Tourworld

    Can travel businesses continue to innovate and take risks despite the threat of reduced funding after Britain's departure from the EU next year? Just one of the questions and themes that emerged from Day Two of World Travel Market's business sessions at the UKI & International Inspiration Zone.
    Wales Tourism & Business, the Welsh Government and individual business operators gave examples of how a new culture of innovation and risk taking had allowed them to successfully ‘reimagine Wales' as a destination of soft adventure, culminating in North Wales being named by Lonely Planet as one of...
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