• New WA tourism chief plans major overhaul of policies

    22 days ago - By Travel and Tourworld

    Newly appointed chief of Western Australia tourism Brodie Carr is planning a major overhaul of the way the State is marketed to the world, saying that previous campaigns had run their race.
    In order to do that Mr Carr has enlisted the help of tourism marketing guru Guy Taylor - the man who has helped boost Tasmania's visitor appeal in recent years.
    Over the next few months, the pair will travel around WA meeting industry people and running workshops to try to “get to the heart of what makes visiting WA different from visiting anywhere else”.
    “We are embarking on a journey to define our...
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