• STB & Alibaba Group join forces to co-market Singapore

    1 month ago - By Travel and Tourworld

    With Alibaba Group, the Singapore Tourism Board signed a three-year Memorandum of Understanding to attract visitor arrivals as well as spending. The possibility of the MOU comprises co-developing joint marketing campaigns and content, collaborating on inbound Chinese travelers analytics and insights, and developing flawless and smart tourism experiences in Singapore.
    The partnership puts up the success of a previous MOU that was signed in September 2017 between STB and Alipay, a famous online and mobile payment platform operated by Ant Financial, a related company of Alibaba.
    The new...
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  • To develop visitor experience, STB signs MoU with travel companies

    To develop visitor experience, STB signs MoU with travel companies

    1 month ago - By Travel and Tourworld

    Yesterday, the Singapore Tourism Board has signed a three-year Memorandum of Understanding or MOU with Alibaba Group to attract visitor arrivals along with spending.
    The possibility of the MOU comprises co-developing joint marketing campaigns and content, working together on inbound Chinese travelers analytics as well as insights, and setting up more seamless and smart tourism experiences in Singapore.
    The MOU will open up fresh new opportunities to develop STB's collaborations with different businesses within Alibaba ecosystem. In the impending three years, STB will work in tandem with...
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