• To attract the millennials, Sri Lanka tourism introduces new brand!

    13 days ago - By Travel and Tourworld

    A rebranded tourism sector of Sri Lanka is keen on increasing visitor footfall via multi-pronged marketing efforts, as seeking to shake off concerns in the recent political developments.
    Disclosed at London's World Travel Market 2018, the slogan targets to seize diversity, richness and authenticity of this country, with a target on young travelers.
    “So Sri Lanka is an amplifier brand that supports and engages typical millennial travel exploration,” Vasantha Senanayake, the then-minister of tourism and wildlife, informed at a press at the launch of the brand at the end of October. “This is...
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