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Fashion shows, pop concerts at pyramids in Egypt's bid to boost tourism
1 month ago - By Travel and Tourworld
Egypt is using the ancient grandeur of its pyramids as a backdrop for modern pop concerts and fashion shows, hoping to boost its image, tourism, and the luxury brand sector beloved by its moneyed elite.
French fashion house Dior debuted its latest collection Saturday at the Giza pyramids, after Italian designer Stefano Ricci held a show at Luxor's dramatic Temple of Hatshepsut in October.
Dior CEO Pietro Beccari told a news agency the fashion house chose the pyramids as far more than “just a useless background”, drawing on Egyptian astrology for the collection named “Celestial”.
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